Early-stage brands struggle to launch their first influencer campaign.

I handle the process end to end — from strategy and influencer sourcing to campaign launch.

You get your first placements, initial data, and a clear plan for the next launch.

Why first influencer campaigns fail

For early-stage brands, the problem usually isn't the channel itself, but how the first campaign is launched. Without a clear system, brands lose money, time, and momentum.

An instinct-driven launch

Too small a sample, influencers chosen on instinct, and a campaign that produces random results instead of clear conclusions.

Budget waste

Money goes into the wrong influencers, inflated rates, and weak placements without showing what actually works.

Operational overload

Research, outreach, approvals, deadlines, and revisions quickly consume the owner's and the team's time.

Loss of confidence in the channel

After a weak start, brands assume influencer marketing does not work and delay the next launch.

The result

A poorly executed first campaign costs more than budget — it costs time, momentum, and growth opportunities.

What You Get From Your First Campaign

You get more than just placements — you build trust with a relevant audience, save your team time, and create a foundation for your next campaign.

Build trust with a relevant audience

Instead of betting on one broad placement, you get 10 micro-influencer placements for $1,000 — 10 trusted touchpoints with smaller, more relevant audiences. Your brand shows up in environments where recommendations feel natural and carry more weight than direct advertising.

Save your team time

Without a structured process, a first campaign can easily take up to 2 weeks of manual work from your team. With me, your involvement is usually around 35 minutes for the brief and key approvals — I handle the sourcing, outreach, negotiations, deadlines, and campaign coordination.

Reduce the risk of overpaying for fake reach

Some creators can have audiences with up to 90% suspicious or low-quality followers. I screen for bots, inflated metrics, and audience fit before launch, so your budget goes toward real reach and useful learnings — not numbers that only look good on paper.

See what is happening at every stage

You get a transparent process, clear timelines, and full visibility into the campaign: who is going live, what is being published, and what results are already coming in.

Get your first market signals

With 10 placements, you are not relying on a single opinion or one isolated result. You get early audience reactions, first clicks, and real data that shows what resonates with your target audience.

Finish your first campaign with a clear next step

You are not left with the feeling that you "just tried something." You get a post-campaign roadmap — a clear document showing what worked, what to improve, and how to approach the next campaign.

Kate Sol

Your Campaign Guide

Who Will Guide You Through Your First Campaign

I know what it is like to launch your first micro-influencer campaign without knowing who to trust, what a fair price looks like, or how to tell if the campaign actually worked. For an early-stage brand, mistakes at this stage cost more than money — they also cost time, confidence, and momentum.

That is why I help early-stage brands launch their first campaign with a clear process and less risk. I have worked in influencer marketing for over 10 years, with both growing brands and international companies including L'Oréal, NYX, Kiko Milano, and Yves Rocher. I built the processes and led teams managing up to 3,000 creator placements per month, helping brands move from test campaigns to consistent, repeatable growth.

What this gives you

micro-influencers selected for your product and audience, not picked on instinct
creator screening before launch to filter out bots, inflated metrics, and low-quality audiences
an end-to-end campaign process: I handle sourcing, outreach, approvals, deadlines, and live-post coordination
full visibility into what is happening at every stage
not just a first test, but a clear foundation for the next campaign

In brief

10+ years in influencer marketing

up to 3,000 creator placements per month managed through teams and processes I built

66% of clients come back for repeat campaigns

dozens of brands grew from test campaigns to 500+ placements per month

The result

You work with someone who understands the pressure of a first campaign and knows how to guide you through it clearly, calmly, and with a result you can build on.

Brands and Teams I Have Worked With

My experience includes work with growing brands and international companies such as:

Client Feedback

Anna

CEO

Cosmetics

Working with you helped us build a new trust-building channel for the brand. We started with 30 placements, and now we run 500 sponsored placements per month. We are continuing to grow it.

Kamila

Head of SMM

EdTech

What I value most is that we no longer have to think about the operational side. We realized that without you, we would not be able to do even 20% of what we are doing now. This has allowed us to test more hypotheses.

Anna

CEO

Food Supplements

She helped us launch our first influencer campaign and get our first real results. What I value most is that we did not just get placements — we also got clarity on what works for our brand and where to go next.

Juliet

Account Manager

Marketing

Excellent service. Before working with you, we had tried several agencies and platforms. Once we started working together, whenever a client needs influencers, we go straight to you.

Max

CMO

Home Goods

We would not have managed even half of this on our own. We especially appreciated how smooth the collaboration was, the fast response time, and the large pool of influencers to choose from.

*Some testimonials have been translated from the original language for clarity.

•50 influencers
•52 posts
•2,800,768 reach
•38,719 clicks
•$2,200 total spend

Ready to launch your first campaign?

Join brands who've already started getting real results from influencer marketing

No long-term contracts · Start with a single campaign

Launch Your First Campaign in 3 Simple Steps

Fill Out a Short Brief

We align on your product, campaign goal, target audience, and the angle we want to test. This gives us a clear setup from the start instead of a launch built on guesswork.

Hand Off the Launch to Me

I handle influencer sourcing, audience screening, outreach, negotiations, coordination, and publication tracking. You stay out of the day-to-day work while keeping full visibility into what is happening at every stage.

Get Results and a Clear Next Step

After the campaign, you see what resonated, which placements performed best, and where to go next. So your first campaign gives you more than placements — it gives you a clear foundation for the next launch.

Ready to start? Choose a package below and launch your campaign.

How Your First Campaign Becomes a Growth Channel

Early-stage brands want their first micro-influencer campaign to become more than a chaotic test — they want it to become a clear and manageable growth channel that helps build brand awareness and audience trust.

But a first launch usually comes with uncertainty: it is unclear where to start, how to choose the right influencers, how to evaluate the quality of their audience, and how to avoid wasting money on weak placements. As a result, a brand can easily end up with poor results, no useful learnings, and the feeling that the channel does not work.

I help launch the first campaign in a structured way: I take care of sourcing micro-influencers, screening their audiences, handling negotiations, agreeing on terms, and coordinating placements.

You fill out a short brief, we define the goal and working hypothesis, launch the first placements, and analyze what truly resonates with the audience and what is worth scaling further.

As a result, you get not just your first placements, but also: UGC, early market signals, a roadmap for the next step, and confidence that influencer marketing can become a reliable growth channel.

Pricing

Choose the right option to get started

Guide: How to run influencer marketing campaigns on your own

$700

USD

A detailed guide for those who want to run influencer marketing campaigns independently.

How to choose influencers
How to check metrics
How to run a test
How to analyze results

Test with 10 influencers + guide

$1,000

USD

The best starting option for a small brand.

Influencer selection based on your hypotheses
Communication
Briefs, deadlines, and post tracking
Results analysis
Guide included

Test with 50 influencers + guide

$4,500

USD

For brands that need to test many hypotheses quickly.

Wider reach
More UGC
A clear understanding of what actually works
Guide included

Not ready to book a call yet?

Download the Free First Campaign Plan

Get a short practical document that shows how to approach your first influencer campaign step by step. It covers what to define before launch, how to think about your first test, and what to prepare before you start spending budget.

A useful starting point if you want to explore the channel on your own before choosing a package.

No email required · Instant download

How We Work

From brief to first results — a transparent process with clear outcomes

Days 1–3

Brief, direction, and a clear starting point

We start with a short brief to understand your product, audience, campaign goal, and the angle we want to test. Then I turn it into a clear launch strategy, so the campaign starts with structure rather than guesswork.

Days 4–6

Relevant influencers, not random picks

I shortlist micro-influencers based on your product, audience fit, campaign goal, and working hypotheses. The goal is not to collect random creators, but to build a focused test with profiles that make sense for your brand.

Days 7–10

Outreach, replies, and agreed campaign terms

I contact influencers, manage communication, collect replies, and align on terms, timing, and campaign details. You do not have to spend time on negotiations or back-and-forth coordination.

Days 11–14

UGC content and approval management

I prepare briefs, coordinate content creation, and manage approvals before publication. This keeps the campaign aligned with your goals while still allowing creators to sound natural in their own format.

Around Day 15

Campaign launch and first market signals

Posts go live, your brand starts getting reach and first clicks from relevant audiences, and we begin collecting the first signals on what resonates.

THE OUTCOME

A foundation you can scale

You get more than just placements: early performance signals, UGC, a clearer view of what resonates, and a post-campaign growth plan for the next launch.

Frequently Asked Questions

Everything you need to know about launching your first influencer campaign

I handpick influencers based on your product, audience, goals, and budget. I look at audience fit, engagement quality, content style, geography, and overall relevance — not just follower count.

To get started, I need basic product information, your campaign goal, target audience, and any brand guidelines or creative preferences. If product seeding is part of the campaign, you will also need to send the product to the selected influencers.

Your involvement is minimal. In most cases, you fill out a short brief, approve key decisions, and review the shortlist or content if needed. I handle the day-to-day execution.

Yes. You stay in control of the process. I prepare the shortlist, explain the logic behind it, and you can approve or reject influencers before the campaign goes live.

I screen influencers before launch to reduce the risk of paying for weak placements. This includes audience quality, suspicious engagement patterns, content consistency, and brand fit.

Yes. You get visibility during the campaign and a clear summary after it, including the key signals needed to evaluate performance.

The first campaign should give you more than placements. You can expect early market signals, audience response, first traffic or clicks, UGC, and a clearer view of what resonates with your audience.

That is exactly why the first launch should be structured as a test. Even if the result is weaker than expected, you still get useful learnings about creator fit, messaging, and what to improve next.

There is no universal ROI benchmark, because results depend on the product, offer, landing page, niche, pricing, and creator fit. The first campaign is designed to show what works, what does not, and what is worth scaling.

This works best for early-stage brands and small teams that want to launch their first influencer campaign in a structured way. It is especially useful for brands that need both placements and clarity on what to do next.

I usually start with micro-influencers, usually below 30K followers for the first test. Their rates are easier to manage, engagement is often stronger, and their audience is usually easier to evaluate. Once we see what works, the campaign can scale to larger creators.

For a first paid campaign, it is important to avoid too small a sample. 30 influencers is an excellent starting point: it gives enough data to compare results, spot patterns, and decide what to scale next.

After the campaign, you get a clear view of what performed best, what underperformed, and where the strongest signals came from. The goal is to finish the first launch with a practical roadmap for the next campaign — not just a list of completed placements.

Still have questions?

Get in Touch

Still have questions?

Let's talk about your brand and how influencer marketing can work for you

Free audit included

No long-term contracts

Results in 15 days