2TA Blog

A blog about influencer marketing — evaluating influencer and content creator effectiveness, Instagram analytics tools, and trends in influencer marketing.

Kate SolMarketing Expert

12/15/20253 min

Marketing Trends for 2026: Why Small Creators Will Shape the Next Wave of Growth

Discover why micro and nano-creators are becoming the center of brand strategy in 2026, along with platform shifts and AI-enhanced marketing.

Trends

Ivan KobzevCo-Founder / CTO

1/15/20243 min

Free Instagram Influencer Analytics Tool — Engagement Calculator

Analyze any Instagram account for free directly in your browser. Engagement Calculator is a Chrome extension that shows engagement rate, audience geography, and post performance without leaving Instagram.

Engagement Calculator Chrome extension icon

Tools

Ivan KobzevCo-Founder / CTO

10/1/20237 min

Another way to evaluate the effectiveness of influencers and content creators

In this article, you will learn how to calculate the effectiveness of an influencer or content creator before advertising and choose the most effective one. How to make a comprehensive analysis of a creator (take into account ER, price, number of fake subscribers, etc.). Learn that sometimes even an influencer with fake subscribers can be more effective.

Chart illustrating influencer effectiveness scoring by ER, price and fake followers

Guide